Headshot-Cropped

GRETCHEN MAYER
BUILDS BRANDS
THROUGH VISUAL
DESIGN, STRATEGIC STORYTELLING, AND
BRAND EXPRESSION.

GRETCHEN MAYER BUILDS BRANDS THROUGH VISUAL DESIGN, STRATEGIC STORYTELLING, AND BRAND EXPRESSION.

GRETCHEN MAYER BUILDS BRANDS THROUGH VISUAL DESIGN, STRATEGIC STORYTELLING, AND BRAND EXPRESSION.

GRETCHEN MAYER
BUILDS BRANDS
THROUGH VISUAL
DESIGN, STRATEGIC STORYTELLING, AND
BRAND EXPRESSION.

For Gretchen, design is finding new ways to solve problems, tell great stories, and deliver better products to consumers. She is driven by the exciting process of turning a seed of an idea into visual reality, and she believes every brief should begin by asking why not how. Gretchen's approach to everything she does combines NYC hustle with the honesty and reliability of an old friend who's rooting for you to win. 

Gretchen is currently a Group Creative Director at the modern marketing company, Known. Fueled by data science and backed by strategy, she leads visual identity projects and 360 brand expressions. Prior to this role, she co-founded the creative freelance network Nights & Weekends and oversaw talent curation and creative outputs. She also helped Peabody & Emmy award winning marketer Ross Martin launch his brand strategy & business innovation firm Blackbird. Gretchen started her career as a graphic designer in advertising & event production.

Gretchen is a former collegiate field hockey athlete and junior olympics competitor in fencing. Her first business venture was designing and crafting bespoke duct tape wallets in high school. She prides herself on knowing the best order off any menu, naming her Spotify playlists, and having a photographic memory.

For Gretchen, design is finding new ways to solve problems, tell great stories, and deliver better products to consumers. She is driven by the exciting process of turning a seed of an idea into visual reality, and she believes every brief should begin by asking why not how. Gretchen's approach to everything she does combines NYC hustle with the honesty and reliability of an old friend who's rooting for you to win. 

Gretchen is currently a Group Creative Director at the modern marketing company, Known. Fueled by data science and backed by strategy, she leads visual identity projects and 360 brand expressions. Prior to this role, she co-founded the creative freelance network Nights & Weekends and oversaw talent curation and creative outputs. She also helped Peabody & Emmy award winning marketer Ross Martin launch his brand strategy & business innovation firm Blackbird. Gretchen started her career as a graphic designer in advertising & event production.

Gretchen is a former collegiate field hockey athlete and junior olympics competitor in fencing. Her first business venture was designing and crafting bespoke duct tape wallets in high school. She prides herself on knowing the best order off any menu, naming her Spotify playlists, and having a photographic memory.

Gretchen has an insatiable curiosity to learn new ways to solve problems and tell stories. She uses design to communicate ideas and deliver on business goals. She is driven by the exciting process of turning a seed of an idea into something special and meaningful.

Gretchen is currently a Group Creative Director at the first modern marketing science company, Known. Fueled by data science and backed by strategy, she leads creating visual identity systems and 360 brand expressions. Prior to this role, she co-founded a creative freelance network called Nights & Weekends and oversaw talent curation and creative outputs. She also helped Peabody & Emmy award winning marketer Ross Martin launch his brand strategy & business innovation firm Blackbird. Gretchen started her career as a graphic designer in advertising & event production.

Gretchen is a former collegiate field hockey athlete and junior olympics competitor in fencing. She prides herself on knowing the best order off any menu, naming her Spotify playlists, and having a photographic memory.

SERVICES

Creative Ideation + Direction

Creative Ideation + Direction

Branding

Campaign Development

Presentations + Storytelling

Creative Strategy

UI / UX Design

Copywriting

Naming

Project Management

WORK HISTORY

KNOWN                                       Group Creative Director
                                                      2020 - Present

KNOWN                                       
Group Creative Director
2020 - Present

KNOWN                                            Group Creative Director
                                                           2020 - Present

KNOWN                                       
Group Creative Director
2020 - Present

BLACKBIRD                                Creative Director
                                                      2017 - 2019

BLACKBIRD
Creative Director
2017 - 2019

BLACKBIRD                                     Creative Director
                                                           2017 - 2019

BLACKBIRD                                
Creative Director
2017 - 2019

NIGHTS & WEEKENDS             Co-Founder & Chief Creative Officer
                                                      2018 - 2019

NIGHTS & WEEKENDS             Co-Founder &
                                                      Chief Creative Officer
                                                      2018 - 2019

NIGHTS & WEEKENDS             
Co-Founder & Chief Creative Officer
2018 - 2019

NIGHTS & WEEKENDS                  Co-Founder & Chief Creative Officer
                                                           2018 - 2019

NIGHTS & WEEKENDS             
Co-Founder & Chief Creative Officer
2018 - 2019

PLAYBOY                                     Associate Creative Director, Marketing
                                                      2016 - 2017

PLAYBOY                                     Associate Creative Director,
                                                      Marketing
                                                      2016 - 2017

PLAYBOY                                     
Associate Creative Director, Marketing
2016 - 2017

PLAYBOY                                          Associate Creative Director, Marketing
                                                           2016 - 2017

PLAYBOY                                     
Associate Creative Director, Marketing
2016 - 2017

VIACOM                                       Associate Creative Director, Scratch
                                                      2013 - 2016

VIACOM                                       Associate Creative Director,
                                                      Scratch
                                                      2013 - 2016

VIACOM                                       
Associate Creative Director, Scratch
2013 - 2016

VIACOM                                            Associate Creative Director, Scratch
                                                           2013 - 2016

VIACOM                                       
Associate Creative Director, Scratch
2013 - 2016

I'VE HAD THE PLEASURE OF WORKING WITH

SPOTIFY

VIACOM

CHEDDAR

WARNERMEDIA

WAZE

SPOTIFY

LIVE NATION

LIVE NATION

NICKELODEON

GM

INSTAGRAM

BLACKBIRD

BRYANT PARK

MATTE

PLAYBOY

PEPSI

HATCH

INDIGENOUS MEDIA

ROCKEFELLER CENTER

BMF

THE CLINTON FOUNDATION

THE CLINTON FOUNDATION

THE CLINTON FOUNDATION

MTV

WHAT THE PEOPLE SAY

CONTACT

CONTACT

CONTACT

Please get in touch for projects or collaborations:
gretchen.mayer@gmail.com


Please get in touch for projects or collaborations:
gretchen.mayer@gmail.com

Please get in touch for projects or collaborations:
gretchen.mayer@gmail.com

CONNECT

CONNECT

"Gretchen combines the absolute highest taste level with an innate hunger to collaborate and execute. That she possesses both a spine and a sense of humor makes working with her feel like magic. I can't wait to work with her again."

PHILLIP MORELOCK — MANAGER
Former Chief Digital Officer, Playboy

"From start to finish, working with Gretchen was an absolute pleasure. Gretchen helped me create the initial identity for my new brand and I remain truly thrilled. Her communications were clear, quick, and easy to follow. She completed every single element of the project early or on time. The quality of her finished work far exceeded my very big expectations. I plan to hire Gretchen again and again."

JULIA COLLINS — CLIENT
Founder & CEO, Planet FWD

"Whenever I have a special creative project or need a presentation with elevated art direction I call upon Gretchen. She is not only a talented consistent creative, but professional and timely. I love working with Gretchen and can only highly recommend her work...as long as she continues to save time for me and my projects!"

MAYA PETERSON — CLIENT
Sr. Director, Cultural Intelligence & Creative Strategy, ViacomCBS

"I’ve had the pleasure of working with many many designers and creative directors over the years, and Gretchen is—hands down—the cream of the crop. Her work ethic is second only to her impeccable taste. And she’s a pleasure to work with to boot."

ERIC SOLOMON — COLLEAGUE 
Former CMO in Residence, Blackbird

© 2020 GRETCHEN MAYER

INSTAGRAM          LINKEDIN         PINTEREST         SPOTIFY

INSTAGRAM          LINKEDIN         PINTEREST         SPOTIFY

INSTAGRAM          LINKEDIN           PINTEREST          SPOTIFY