For Gretchen, design is finding new ways to solve problems, tell great stories, and deliver better products to consumers. She is driven by the exciting process of turning a seed of an idea into visual reality, and she believes every brief should begin by asking why not how. Gretchen's approach to everything she does combines NYC hustle with the honesty and reliability of an old friend who's rooting for you to win.
Gretchen is currently a Group Creative Director at the modern marketing company, Known. Fueled by data science and backed by strategy, she leads visual identity projects and 360 brand expressions. Prior to this role, she co-founded the creative freelance network Nights & Weekends and oversaw talent curation and creative outputs. She also helped Peabody & Emmy award winning marketer Ross Martin launch his brand strategy & business innovation firm Blackbird. Gretchen started her career as a graphic designer in advertising & event production.
Gretchen is a former collegiate field hockey athlete and junior olympics competitor in fencing. Her first business venture was designing and crafting bespoke duct tape wallets in high school. She prides herself on knowing the best order off any menu, naming her Spotify playlists, and having a photographic memory.
For Gretchen, design is finding new ways to solve problems, tell great stories, and deliver better products to consumers. She is driven by the exciting process of turning a seed of an idea into visual reality, and she believes every brief should begin by asking why not how. Gretchen's approach to everything she does combines NYC hustle with the honesty and reliability of an old friend who's rooting for you to win.
Gretchen is currently a Group Creative Director at the modern marketing company, Known. Fueled by data science and backed by strategy, she leads visual identity projects and 360 brand expressions. Prior to this role, she co-founded the creative freelance network Nights & Weekends and oversaw talent curation and creative outputs. She also helped Peabody & Emmy award winning marketer Ross Martin launch his brand strategy & business innovation firm Blackbird. Gretchen started her career as a graphic designer in advertising & event production.
Gretchen is a former collegiate field hockey athlete and junior olympics competitor in fencing. Her first business venture was designing and crafting bespoke duct tape wallets in high school. She prides herself on knowing the best order off any menu, naming her Spotify playlists, and having a photographic memory.
Gretchen has an insatiable curiosity to learn new ways to solve problems and tell stories. She uses design to communicate ideas and deliver on business goals. She is driven by the exciting process of turning a seed of an idea into something special and meaningful.
Gretchen is currently a Group Creative Director at the first modern marketing science company, Known. Fueled by data science and backed by strategy, she leads creating visual identity systems and 360 brand expressions. Prior to this role, she co-founded a creative freelance network called Nights & Weekends and oversaw talent curation and creative outputs. She also helped Peabody & Emmy award winning marketer Ross Martin launch his brand strategy & business innovation firm Blackbird. Gretchen started her career as a graphic designer in advertising & event production.
Gretchen is a former collegiate field hockey athlete and junior olympics competitor in fencing. She prides herself on knowing the best order off any menu, naming her Spotify playlists, and having a photographic memory.
Please get in touch for projects or collaborations:
gretchen.mayer@gmail.com
Please get in touch for projects or collaborations:
gretchen.mayer@gmail.com
Please get in touch for projects or collaborations:
gretchen.mayer@gmail.com
"Gretchen combines the absolute highest taste level with an innate hunger to collaborate and execute. That she possesses both a spine and a sense of humor makes working with her feel like magic. I can't wait to work with her again."
"From start to finish, working with Gretchen was an absolute pleasure. Gretchen helped me create the initial identity for my new brand and I remain truly thrilled. Her communications were clear, quick, and easy to follow. She completed every single element of the project early or on time. The quality of her finished work far exceeded my very big expectations. I plan to hire Gretchen again and again."
"Whenever I have a special creative project or need a presentation with elevated art direction I call upon Gretchen. She is not only a talented consistent creative, but professional and timely. I love working with Gretchen and can only highly recommend her work...as long as she continues to save time for me and my projects!"
"I’ve had the pleasure of working with many many designers and creative directors over the years, and Gretchen is—hands down—the cream of the crop. Her work ethic is second only to her impeccable taste. And she’s a pleasure to work with to boot."