GRETCHEN MAYER
BUILDS BRANDS AND LEADS TEAMS THROUGH EMPATHETIC CLARITY AND CREATIVE PROBLEM SOLVING.
GRETCHEN MAYER
BUILDS BRANDS AND LEADS TEAMS THROUGH EMPATHETIC CLARITY AND CREATIVE PROBLEM SOLVING.
GRETCHEN MAYER
BUILDS BRANDS AND LEADS TEAMS THROUGH EMPATHETIC CLARITY AND CREATIVE PROBLEM SOLVING.
GRETCHEN MAYER
BUILDS BRANDS AND LEADS TEAMS THROUGH EMPATHETIC CLARITY AND CREATIVE PROBLEM SOLVING.
GRETCHEN MAYER
BUILDS BRANDS AND LEADS TEAMS THROUGH EMPATHETIC CLARITY AND CREATIVE PROBLEM SOLVING.
Gretchen uses design and creative to solve business challenges, bring strategic concepts to life, and elevate holistic brand expressions across consumer touchpoints. She believes every output should begin by asking why not how. Gretchen's approach to everything she does combines NYC hustle with the honesty and reliability of an old friend who's rooting for you to win. As a player/coach team leader, Gretchen has an innate ability to maximze the strengths of her team to foster individual pride and elevate the collective work.
Gretchen is currently a design leader at the brand strategy consultancy Prophet in NYC. Before that she was the Group Creative Director of Design at the marketing company Known, focusing on media & entertainment clients. Prior to this role, she co-founded the creative freelance network Nights & Weekends and oversaw talent curation and creative. She also helped Peabody & Emmy award winning marketer Ross Martin launch his brand strategy & business innovation firm Blackbird. Gretchen started her career as a graphic designer in advertising at GREY.
Gretchen is a former collegiate field hockey athlete and junior olympics competitor in fencing. Her first business venture was creating bespoke duct tape wallets in high school. Outside of work she enjoys abstract painting and hand-harvesting sea salt.
Gretchen uses design thinking to solve problems, tell great stories, and generate ideas that translate brand truths into consumer engagement. She believes every output should begin by asking why not how. Gretchen's approach to everything she does combines NYC hustle with the honesty and reliability of an old friend who's rooting for you to win. As a player/coach team leader, Gretchen has an innate ability to maximze the strengths of her team to foster individual pride and to elevate the work as a collective.
Gretchen is currently a Group Creative Director of the Design squad within the larger Entertainment & Marketing group at the modern marketing company, Known. Fueled by data science and backed by strategy, she leads visual identity projects and 360 brand campaigns. Prior to this role, she co-founded the creative freelance network Nights & Weekends and oversaw talent curation and creative outputs. She also helped Peabody & Emmy award winning marketer Ross Martin launch his brand strategy & business innovation firm Blackbird. Gretchen started her career as a graphic designer in advertising & event production.
Gretchen is a former collegiate field hockey athlete and junior olympics competitor in fencing. Her first business venture was creating bespoke duct tape wallets in high school. Outside of work she enjoys abstract painting and hand-harvesting sea salt.
Gretchen uses design thinking to solve problems, tell great stories, and generate ideas that translate brand truths into consumer engagement. She believes every output should begin by asking why not how. Gretchen's approach to everything she does combines NYC hustle with the honesty and reliability of an old friend who's rooting for you to win. As a player/coach team leader, Gretchen has an innate ability to maximze the strengths of her team to foster individual pride and to elevate the work as a collective.
Gretchen is currently a Group Creative Director of the Design squad within the larger Entertainment & Marketing group at the modern marketing company, Known. Fueled by data science and backed by strategy, she leads visual identity projects and 360 brand campaigns. Prior to this role, she co-founded the creative freelance network Nights & Weekends and oversaw talent curation and creative outputs. She also helped Peabody & Emmy award winning marketer Ross Martin launch his brand strategy & business innovation firm Blackbird. Gretchen started her career as a graphic designer in advertising & event production.
Gretchen is a former collegiate field hockey athlete and junior olympics competitor in fencing. Her first business venture was creating bespoke duct tape wallets in high school. Outside of work she enjoys abstract painting and hand-harvesting sea salt.
Gretchen uses design and creative to solve business challenges, bring strategic concepts to life, and elevate holistic brand expressions across consumer touchpoints. She believes every output should begin by asking why not how. Gretchen's approach to everything she does combines NYC hustle with the honesty and reliability of an old friend who's rooting for you to win. As a player/coach team leader, Gretchen has an innate ability to maximze the strengths of her team to foster individual pride and elevate the collective work.
Gretchen is currently a design leader at the brand strategy consultancy Prophet in NYC. Before that she was the Group Creative Director of Design at the marketing company Known, focusing on media & entertainment clients. Prior to this role, she co-founded the creative freelance network Nights & Weekends and oversaw talent curation and creative. She also helped Peabody & Emmy award winning marketer Ross Martin launch his brand strategy & business innovation firm Blackbird. Gretchen started her career as a graphic designer in advertising at GREY.
Gretchen is a former collegiate field hockey athlete and junior olympics competitor in fencing. Her first business venture was creating bespoke duct tape wallets in high school. Outside of work she enjoys abstract painting and hand-harvesting sea salt.
SERVICES
Creative Ideation + Direction
Creative Ideation + Direction
Branding
Campaign Development
Presentations + Storytelling
Creative Strategy
UI / UX Design
Copywriting
Naming
Project Management
RECENT WORK EXPERIENCE
PROPHET Associate Creative Director, Design
2022 - Present
KNOWN
Group Creative Director
2020 - Present
KNOWN Group Creative Director
2020 - Present
PROPHET
Associate Creative Director, Design
2022 - Present
KNOWN Group Creative Director, Entertainment Marketing
2019 - 2022
KNOWN
Group Creative Director
2020 - Present
KNOWN Group Creative Director
2020 - Present
KNOWN
Group Creative Director, Entertainment Marketing
2019 - 2022
BLACKBIRD Creative Director
2017 - 2019
BLACKBIRD
Creative Director
2017 - 2019
BLACKBIRD Creative Director
2017 - 2019
BLACKBIRD
Creative Director
2017 - 2019
NIGHTS & WEEKENDS Co-Founder & Chief Creative Officer
2018 - 2019
NIGHTS & WEEKENDS Co-Founder &
Chief Creative Officer
2018 - 2019
NIGHTS & WEEKENDS
Co-Founder & Chief Creative Officer
2018 - 2019
NIGHTS & WEEKENDS Co-Founder & Chief Creative Officer
2018 - 2019
NIGHTS & WEEKENDS
Co-Founder & Chief Creative Officer
2018 - 2019
PLAYBOY Associate Creative Director, Marketing
2016 - 2017
PLAYBOY Associate Creative Director,
Marketing
2016 - 2017
PLAYBOY
Associate Creative Director, Marketing
2016 - 2017
PLAYBOY Associate Creative Director, Marketing
2016 - 2017
PLAYBOY
Associate Creative Director, Marketing
2016 - 2017
VIACOM Associate Creative Director, Scratch
2013 - 2016
VIACOM Associate Creative Director,
Scratch
2013 - 2016
VIACOM
Associate Creative Director, Scratch
2013 - 2016
VIACOM Associate Creative Director, Scratch
2013 - 2016
VIACOM
Associate Creative Director, Scratch
2013 - 2016
I'VE HAD THE PLEASURE OF WORKING WITH
SPOTIFY
VIACOMCBS
CNN
WARNERMEDIA
WAZE
SPOTIFY
LIVE NATION
LIVE NATION
NICKELODEON
GM
INSTAGRAM
CHEDDAR
BRYANT PARK
MATTE
PLAYBOY
PEPSI
PLANET FWD
IMAX
ROCKEFELLER CENTER
UNIVERSAL MUSIC GROUP
SHAFER VINEYARDS
THE CLINTON FOUNDATION
THE CLINTON FOUNDATION
MTV
WHAT THE PEOPLE SAY
CONTACT
CONTACT
CONTACT
Please get in touch for projects or collaborations:
gretchen.mayer@gmail.com
Please get in touch for projects or collaborations:
gretchen.mayer@gmail.com
Please get in touch for projects or collaborations:
gretchen.mayer@gmail.com
CONNECT
CONNECT
"Gretchen combines the absolute highest taste level with an innate hunger to collaborate and execute. That she possesses both a spine and a sense of humor makes working with her feel like magic. I can't wait to work with her again."
PHILLIP MORELOCK — MANAGER
Former Chief Digital Officer, Playboy
"From start to finish, working with Gretchen was an absolute pleasure. Gretchen helped me create the initial identity for my new brand and I remain truly thrilled. Her communications were clear, quick, and easy to follow. She completed every single element of the project early or on time. The quality of her finished work far exceeded my very big expectations. I plan to hire Gretchen again and again."
JULIA COLLINS — CLIENT
Founder & CEO, Planet FWD
"Whenever I have a special creative project or need a presentation with elevated art direction I call upon Gretchen. She is not only a talented consistent creative, but professional and timely. I love working with Gretchen and can only highly recommend her work...as long as she continues to save time for me and my projects!"
MAYA PETERSON — CLIENT
Sr. Director, Cultural Intelligence & Creative Strategy, ViacomCBS
"I’ve had the pleasure of working with many many designers and creative directors over the years, and Gretchen is—hands down—the cream of the crop. Her work ethic is second only to her impeccable taste. And she’s a pleasure to work with to boot."