BRAND
STORIES

BRAND
STORIES

BRAND
STORIES

BRAND
STORIES

The following presentations convey the foundational components that make up a brand. These brand stories articulate who a company is and why they matter (by establishing their strategic Mission / Positioning / Values / Personality / Rallying Cry) — brought to life through sight, sound, and motion.

Role CREATIVE STRATEGIST  /  PRESENTATION DESIGNER

Role CREATIVE STRATEGIST  /  PRESENTATION DESIGNER

Client GREAT BIG STORY, CNN

Client GREAT BIG STORY, CNN

Agency BLACKBIRD

The Ask PROVIDE A UNIFIED BRAND VISION IN ORDER TO GROW AND INSPIRE OUR AUDIENCE AND EMPLOYEES

Brand Rallying Cry WONDER THE WORLD

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Role CREATIVE STRATEGIST  /  PRESENTATION DESIGNER

Role CREATIVE STRATEGIST  /  PRESENTATION DESIGNER

Client IMAX

Client IMAX

Agency BLACKBIRD

The Ask REDEFINE WHAT A GLOBAL THEATER ICON MEANS IN THE AGE OF STREAMING

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Role CREATIVE STRATEGIST  /  PRESENTATION DESIGNER

Role CREATIVE STRATEGIST  /  PRESENTATION DESIGNER

Client CMT

Client CMT

Agency BLACKBIRD

The Ask CRAFT AN ACTIONABLE BRAND PROMISE THAT DEFINES CMT'S ROLE IN AMERICAN COUNTRY MUSIC TODAY

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© 2020 GRETCHEN MAYER

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