BMF

BMF

REBRANDING A NYC EXPERIENTIAL AGENCY MADE TO INSPIRE

On their 15th anniversary, BMF Media was looking for a total brand refresh. After conducting stakeholder interviews, market research, and brand workshops, the center of the rebrand is a refreshed name (dropped media), logo and tagline, “made to inspire”— all meant to convey modern simplicity, worldly sophistication and a bold confidence. We were also able to craft a positioning statement, values, and minifesto for the brand — something their partners had never been able to previously align on. The new brand principles were also carried throughout the redesigned website, sizzle reel, social media channels, and collateral.

  

On their 15th anniversary, BMF Media was looking for a total brand refresh. After conducting stakeholder interviews, market research, and brand workshops, the center of the rebrand is a refreshed name (dropped media), logo and tagline, “made to inspire”— all meant to convey modern simplicity, worldly sophistication and a bold confidence. We were also able to craft a positioning statement, values, and minifesto for the brand — something their partners had never been able to previously align on. The new brand principles were also carried throughout the redesigned website, sizzle reel, social media channels, and collateral.

  

branding
STRATEGY
COPYWRITING
UI / UX DESIGN
BRAND FILM

branding
NAMING
COPYWRITING
UI / UX DESIGN
FOUNDER

Role CREATIVE DIRECTOR

Role CREATIVE DIRECTOR

Web Development RYAN NISWONGER

Logo Refinement AMANDA KUPFER

BMF Website WEAREBMF.COM

BMF-Hero-Image_Centered
Logo – photo by Ryan McGinley
Logo – photo by Ryan McGinley
before-
Old Wordmark
Old Wordmark
after-1
Updated Wordmark
Updated Wordmark
Brand workshop & logo exploration
BMF_BRAND-STYLE-GUIDE_v3.002
BMF_BRAND-STYLE-GUIDE_v3.003
BMF_BRAND-STYLE-GUIDE_v3.004
BMF_BRAND-STYLE-GUIDE_v3.005
BMF_BRAND-STYLE-GUIDE_v3.006
BMF_BRAND-STYLE-GUIDE_v3.007
BMF_BRAND-STYLE-GUIDE_v3.008
BMF_BRAND-STYLE-GUIDE_v3.009
BMF_BRAND-STYLE-GUIDE_v3.011
BMF_BRAND-STYLE-GUIDE_v3.012
BMF_BRAND-STYLE-GUIDE_v3.014
BMF_BRAND-STYLE-GUIDE_v3.016
BMF_BRAND-STYLE-GUIDE_v3.017
BMF_BRAND-STYLE-GUIDE_v3.018
BMF_BRAND-STYLE-GUIDE_v3.019
BMF_BRAND-STYLE-GUIDE_v3.020
Brand Style Guide
Brand Style Guide

NEW BRAND POSITIONING:

NEW BRAND POSITIONING:

“BMF IS A GLOBAL EXPERIENTIAL AGENCY THAT DIMENSIONALIZES BRANDS THROUGH HIGH-FIDELITY ACTIVATIONS.”

“BMF IS A GLOBAL EXPERIENTIAL AGENCY THAT DIMENSION-ALIZES BRANDS THROUGH HIGH-FIDELITY ACTIVATIONS."

Website
Website
BMF-Capes-Top-View-Grid_crop-1
Capabilities / Case Studies Deck
Capabilities / Case Studies Deck
Sizzle Reel
Sizzle Reel
Social – Medium & Instagram

INTERNAL RALLYING CRY:

INTERNAL RALLYING CRY:

“LET'S MAKE IT HAPPEN.”

“LET'S MAKE IT HAPPEN."

EXTERNAL RALLYING CRY:

EXTERNAL RALLYING CRY:

“MADE TO INSPIRE.”

“MADE TO INSPIRE."

BMF-Stationary
Stationary
Stationary
BMF_Canvas-Tote-Bag-MockUp-1
Tote Bag
Tote Bag
BMF-Email-Sig-iPhone-1
Email Signature
Email Signature
BMF-business-card
Business Card
Business Card

RESULTS

RESULTS

BMF’s mission is to provide the smartest, most creative, and most innovative real-life and digital activations to help our clients realize their goals—anywhere in the world, no matter the challenge. For us to deliver on the promise of our mission, it was critical that the expression of our visual identity—our brand—matches the caliber of our people and the services we provide."

BMF’s mission is to provide the smartest, most creative, and most innovative real-life and digital activations to help our clients realize their goals—anywhere in the world, no matter the challenge. For us to deliver on the promise of our mission, it was critical that the expression of our visual identity—our brand—matches the caliber of our people and the services we provide."

BMF’s mission is to provide the smartest, most creative, and most innovative real-life and digital activations to help our clients realize their goals—anywhere in the world, no matter the challenge. For us to deliver on the promise of our mission, it was critical that the expression of our visual identity—our brand—matches the caliber of our people and the services we provide."

- ED STARR, MANAGING PARTNER, BMF

- ED STARR, MANAGING PARTNER, BMF

More Branding Work

© 2020 GRETCHEN MAYER

INSTAGRAM          LINKEDIN         PINTEREST         SPOTIFY

INSTAGRAM          LINKEDIN         PINTEREST         SPOTIFY

INSTAGRAM          LINKEDIN           PINTEREST          SPOTIFY