Nights & Weekends
/
BMF
BMF
REBRANDING A NYC EXPERIENTIAL AGENCY MADE TO INSPIRE
On their 15th anniversary, BMF Media was looking for a total brand refresh. After conducting stakeholder interviews, market research, and brand workshops, the center of the rebrand is a refreshed name (dropped media), logo and tagline, “made to inspire”— all meant to convey modern simplicity, worldly sophistication and a bold confidence. We were also able to craft a positioning statement, values, and minifesto for the brand — something their partners had never been able to previously align on. The new brand principles were also carried throughout the redesigned website, sizzle reel, social media channels, and collateral.
On their 15th anniversary, BMF Media was looking for a total brand refresh. After conducting stakeholder interviews, market research, and brand workshops, the center of the rebrand is a refreshed name (dropped media), logo and tagline, “made to inspire”— all meant to convey modern simplicity, worldly sophistication and a bold confidence. We were also able to craft a positioning statement, values, and minifesto for the brand — something their partners had never been able to previously align on. The new brand principles were also carried throughout the redesigned website, sizzle reel, social media channels, and collateral.
branding
STRATEGY
COPYWRITING
UI / UX DESIGN
BRAND FILM
branding
NAMING
COPYWRITING
UI / UX DESIGN
FOUNDER
Role CREATIVE DIRECTOR
Role CREATIVE DIRECTOR
Agency NIGHTS & WEEKENDS
Web Development RYAN NISWONGER
Logo Refinement AMANDA KUPFER
BMF Website WEAREBMF.COM
Logo – photo by Ryan McGinley
Logo – photo by Ryan McGinley
Old Wordmark
Old Wordmark
Updated Wordmark
Updated Wordmark
Brand workshop & logo exploration
Brand Style Guide
Brand Style Guide
NEW BRAND POSITIONING:
NEW BRAND POSITIONING:
“BMF IS A GLOBAL EXPERIENTIAL AGENCY THAT DIMENSIONALIZES BRANDS THROUGH HIGH-FIDELITY ACTIVATIONS.”
“BMF IS A GLOBAL EXPERIENTIAL AGENCY THAT DIMENSION-ALIZES BRANDS THROUGH HIGH-FIDELITY ACTIVATIONS."
Website
Website
Capabilities / Case Studies Deck
Capabilities / Case Studies Deck
Sizzle Reel
Sizzle Reel
Social – Medium & Instagram
INTERNAL RALLYING CRY:
INTERNAL RALLYING CRY:
“LET'S MAKE IT HAPPEN.”
“LET'S MAKE IT HAPPEN."
EXTERNAL RALLYING CRY:
EXTERNAL RALLYING CRY:
“MADE TO INSPIRE.”
“MADE TO INSPIRE."
Stationary
Stationary
Tote Bag
Tote Bag
Email Signature
Email Signature
