Cheddar
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SCHIRESON
SCHIRESON
REBRANDING A LEADING DATA SCIENCE FIRM DELIVERING TRANSFORMATIVE SOLUTIONS
Best in class data science and market research firm Schireson charged consultancy Blackbird to provide the company with a singular grounding for the whole business that would pave the way for future growth. Blackbird accomplished this by building a robust, meaningful brand strategy that was activated by a complete visual identity overhaul. The strategy work culminated in the anchoring brand idea 'Solve On' — Schireson is fueled by the innate understanding that there is always a better way, a simpler way, a smarter way, a faster & easier way. The new logo and visual identity ensures that anyone who interacts with Schireson will not only see this brand idea, but feel it too.
Best in class data science and market research firm Schireson charged consultancy Blackbird to provide the company with a singular grounding for the whole business that would pave the way for future growth. Blackbird accomplished this by building a robust, meaningful brand strategy that was activated by a complete visual identity overhaul. The strategy work culminated in the anchoring brand idea 'Solve On' — Schireson is fueled by the innate understanding that there is always a better way, a simpler way, a smarter way, a faster & easier way. The new logo and visual identity ensures that anyone who interacts with Schireson will not only see this brand idea, but feel it too.
branding
CREATIVE STRATEGy
UI / UX DESIGN
branding
CREATIVE STRATEGy
UI / UX DESIGN
Role CREATIVE DIRECTOR
Role CREATIVE DIRECTOR
Agency BLACKBIRD
Logo Animation DIEGO SALINAS
Icon Design SANJA PLANINIC
Flat Logo
Flat Logo
Old Wordmark
Old Wordmark
New Wordmark
New Wordmark
Brand workshop & logo exploration
ASPIRATIONAL VISUAL IDENTITY DESCRIPTOR:
ASPIRATIONAL VISUAL IDENTITY DESCRIPTOR:
“ENTERPRISE GRADE
INDUSTRIAL.”
“ENTERPRISE GRADE INDUSTRIAL."
Brand Style Guide
Brand Style Guide
Logo animation
Logo animation
Mark animation
Mark animation
Mark animation
Mark animation
NEW BRAND POSITIONING:
NEW BRAND POSITIONING:
“WE SIMPLIFY AND IMPROVE HOW MEDIA & MARKETING FUNCTION WITH HOLISTIC, SOPHISTICATED SOLUTIONS.”
“WE SIMPLIFY AND IMPROVE HOW MEDIA & MARKETING FUNCTION WITH HOLISTIC, SOPHISTICATED SOLUTIONS."
Website
Website
Office signage
Office signage
Letterhead & Business Card
Letterhead & Business Card
Custom office coffee
Custom office coffee
