SCHIRESON

SCHIRESON

REBRANDING A LEADING DATA SCIENCE FIRM DELIVERING TRANSFORMATIVE SOLUTIONS

Best in class data science and market research firm Schireson charged consultancy Blackbird to provide the company with a singular grounding for the whole business that would pave the way for future growth. Blackbird accomplished this by building a robust, meaningful brand strategy that was activated by a complete visual identity overhaul. The strategy work culminated in the anchoring brand idea 'Solve On' — Schireson is fueled by the innate understanding that there is always a better way, a simpler way, a smarter way, a faster & easier way. The new logo and visual identity ensures that anyone who interacts with Schireson will not only see this brand idea, but feel it too.

  

Best in class data science and market research firm Schireson charged consultancy Blackbird to provide the company with a singular grounding for the whole business that would pave the way for future growth. Blackbird accomplished this by building a robust, meaningful brand strategy that was activated by a complete visual identity overhaul. The strategy work culminated in the anchoring brand idea 'Solve On' — Schireson is fueled by the innate understanding that there is always a better way, a simpler way, a smarter way, a faster & easier way. The new logo and visual identity ensures that anyone who interacts with Schireson will not only see this brand idea, but feel it too.

  

branding
CREATIVE STRATEGy
UI / UX DESIGN

branding
CREATIVE STRATEGy
UI / UX DESIGN

Role CREATIVE DIRECTOR

Role CREATIVE DIRECTOR

Agency BLACKBIRD

Logo Animation DIEGO SALINAS

Schireson-Hero-Image.001
Flat Logo
Flat Logo
Schireson-old-logo
Old Wordmark
Old Wordmark
Schireson-new-logo
New Wordmark
New Wordmark
Brand workshop & logo exploration

ASPIRATIONAL VISUAL IDENTITY DESCRIPTOR:

ASPIRATIONAL VISUAL IDENTITY DESCRIPTOR:

“ENTERPRISE GRADE
INDUSTRIAL.”

“ENTERPRISE GRADE INDUSTRIAL."

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Brand Style Guide
Brand Style Guide
Schireson-Logo-Pieces-Animation
Logo animation
Logo animation
S-Origami-Animation
Mark animation
Mark animation
S-Origami-Animation-2
Mark animation
Mark animation

NEW BRAND POSITIONING:

NEW BRAND POSITIONING:

“WE SIMPLIFY AND IMPROVE HOW MEDIA & MARKETING FUNCTION WITH HOLISTIC, SOPHISTICATED SOLUTIONS.”

“WE SIMPLIFY AND IMPROVE HOW MEDIA & MARKETING FUNCTION WITH HOLISTIC, SOPHISTICATED SOLUTIONS."

Schireson-Website-Mockup
Website
Website
Schireson_Engraved-Signage
Office signage
Office signage
Schireson-Stationary-Mockup
Letterhead & Business Card
Letterhead & Business Card
Schireson-Coffee_new-green
Custom office coffee
Custom office coffee
Schireson_Hoodie_new-green
Employee swag
Employee swag

RESULTS

RESULTS

RESULTS

RESULTS

GROWTH

GROWTH

GROWTH

AFTER THE REBRAND, SCHIRESON RECEIVED CAPITAL TO AQUIRE BRAND STRATEGY FIRM BLACKBIRD & CREATIVE AGENCY STUN TO FORM A NEW MODERN MARKETING COMPANY, KNOWN

In early 2019, Schireson partnered with funds managed by Intermediate Capital Group plc ("ICG") to provide capital to accelerate the company's growth and facilitate its strategy. The capital provided by ICG allowed Schireson, and now Known, to aggressively pursue these opportunities and deliver a new kind of marketing solution to the market."

In early 2019, Schireson partnered with funds managed by Intermediate Capital Group plc ("ICG") to provide capital to accelerate the company's growth and facilitate its strategy. The capital provided by ICG allowed Schireson, and now Known, to aggressively pursue these opportunities and deliver a new kind of marketing solution to the market."

In early 2019, Schireson partnered with funds managed by Intermediate Capital Group plc ("ICG") to provide capital to accelerate the company's growth and facilitate its strategy. The capital provided by ICG allowed Schireson, and now Known, to aggressively pursue these opportunities and deliver a new kind of marketing solution to the market."

More Branding Work

© 2020 GRETCHEN MAYER

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INSTAGRAM          LINKEDIN         PINTEREST         SPOTIFY

INSTAGRAM          LINKEDIN           PINTEREST          SPOTIFY