CNN+

CNN+

"STREAM ALL ABOUT IT"

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To launch CNN+, the new streaming service by CNN, the first step was to create a brand identity that maintained CNN’s legacy of integrity while signaling the dawn of a new era. The visual identity system nods to the master brand while presenting in a more friendly, poppy, casual way to signal the content coming to the streaming platform. To create launch buzz, we created multiple teaser spots including an "Evolution" taking viewers through CNN across the decades, ending on a hint of what’s to come on CNN+. Utilizing eye catching kinetic type, we've been releasing glimpses of the new and buzz worthy content across Linear, Digital, and Social highlighting all the noteworthy talent and shows coming to CNN+ in spring 2022.

  

To launch CNN+, the new streaming service by CNN, the first step was to create a brand identity that maintained CNN’s legacy of integrity while signaling the dawn of a new era. The visual identity system nods to the master brand while presenting in a more friendly, poppy, casual way to signal the content coming to the streaming platform. To create launch buzz, we created multiple teaser spots including an "Evolution" taking viewers through CNN across the decades, ending on a hint of what’s to come on CNN+. Utilizing eye catching kinetic type, we've been releasing glimpses of the new and buzz worthy content across Linear, Digital, and Social highlighting all the noteworthy talent and shows coming to CNN+ in spring 2022.

  

VISUAL IDENTITY
BRAND LAUNCH CAMPAIGN
LOGO & ANIMATION
MOTION GFX TOOLKIT
A/V, DIGITAL, SOCIAL
UI DESIGN

branding
NAMING
COPYWRITING
UI / UX DESIGN
FOUNDER

Role GROUP CREATIVE DIRECTOR

Role GROUP CREATIVE DIRECTOR

Agency KNOWN

Press VARIETY

Website CNNplus.com

Hero Logo Animation with Brand Mneumonic
Hero Logo Animation with Brand Mneumonic
Endcard Logo Animation on Red Gradient
Endcard Logo Animation on Red Gradient
Endcard Logo Animation on Dark Gradient
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Brand Guideline

LAUNCH TAGLINE

LAUNCH TAGLINE

“STREAM ALL ABOUT IT”

“STREAM ALL ABOUT IT."

Teaser Launch Spot :30
Teaser Launch Spot :30
CNN-Launch-Page.001-1
More Identity & Marketing Work

© 2020 GRETCHEN MAYER

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