CNN+

CNN+

"STREAM ALL ABOUT IT"

CNNplus_Header_2000x924

To launch CNN+, the new streaming service by CNN, the first step was to create a brand identity that maintained CNN’s legacy of integrity while signaling the dawn of a new era. The visual identity system nods to the master brand while presenting in a more friendly, poppy, casual way to signal the content coming to the streaming platform. To create launch buzz, we created multiple teaser spots including an "Evolution" taking viewers through CNN across the decades, ending on a hint of what’s to come on CNN+. Utilizing eye catching kinetic type, we've been releasing glimpses of the new and buzz worthy content across Linear, Digital, and Social highlighting all the noteworthy talent and shows coming to CNN+ in spring 2022.

  

To launch CNN+, the new streaming service by CNN, the first step was to create a brand identity that maintained CNN’s legacy of integrity while signaling the dawn of a new era. The visual identity system nods to the master brand while presenting in a more friendly, poppy, casual way to signal the content coming to the streaming platform. To create launch buzz, we created multiple teaser spots including an "Evolution" taking viewers through CNN across the decades, ending on a hint of what’s to come on CNN+. Utilizing eye catching kinetic type, we've been releasing glimpses of the new and buzz worthy content across Linear, Digital, and Social highlighting all the noteworthy talent and shows coming to CNN+ in spring 2022.

  

brand STRATEGY
VISUAL IDENTITY
LOGO & ANIMATION
MOTION GFX
A/V, DIGITAL, SOCIAL
UI DESIGN

branding
NAMING
COPYWRITING
UI / UX DESIGN
FOUNDER

Role GROUP CREATIVE DIRECTOR

Role GROUP CREATIVE DIRECTOR

Agency KNOWN

Press VARIETY

Website CNNplus.com

Teaser Launch Spot :30
Teaser Launch Spot :30

LAUNCH TAGLINE

LAUNCH TAGLINE

“STREAM ALL ABOUT IT”

“STREAM ALL ABOUT IT."

CNN-Launch-Page.001-1

CNN+ LAUNCHES SPRING 2022

CNN+ LAUNCHES SPRING 2022

FULL CASE STUDY TO COME

FULL CASE STUDY TO COME

More Identity Work

© 2020 GRETCHEN MAYER

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