CNN+

CNN+

"STREAM ALL ABOUT IT"

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To launch CNN+, the new streaming service by CNN, the first step was to create a visual identity that maintained CNN’s legacy of integrity while signaling the dawn of a new era. The system nods to the master brand while presenting a more friendly, poppy, casual version. As part of the launch campaign we created multiple teaser spots including "Evolution," taking viewers through CNN across the decades, ending on a hint of what’s to come. Utilizing eye catching kinetic type animations, we drew interest across linear/digital/social & even Times Square to highlight the talent and shows coming to CNN+.  

To launch CNN+, the new streaming service by CNN, the first step was to create a visual identity that maintained CNN’s legacy of integrity while signaling the dawn of a new era. The system nods to the master brand while presenting a more friendly, poppy, casual version. As part of the launch campaign we created multiple teaser spots including "Evolution," taking viewers through CNN across the decades, ending on a hint of what’s to come. Utilizing eye catching kinetic type animations, we drew interest across linear/digital/social & even Times Square to highlight the talent and shows coming to CNN+.  

  

VISUAL IDENTITY
LAUNCH CAMPAIGN
LOGO & MNEMONIC
MOTION GFX TOOLKIT
A/V, DIGITAL, SOCIAL

VISUAL IDENTITY
LAUNCH CAMPAIGN
LOGO & MNEMONIC
MOTION GFX TOOLKIT
A/V, DIGITAL, SOCIAL

Role GROUP CREATIVE DIRECTOR

Role GROUP CREATIVE DIRECTOR

Agency KNOWN

Press VARIETY

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Hero Logo Animation with Brand Mneumonic
Hero Logo Animation with Brand Mneumonic
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LAUNCH TAGLINE

LAUNCH TAGLINE

“STREAM ALL ABOUT IT”

“STREAM ALL ABOUT IT."

Wordplay Teaser Spot :30
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Evolution Teaser Spot :30
Evolution Teaser Spot :30
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More Identity & Marketing Work

© 2024 GRETCHEN MAYER

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