Blackbird
/
CHEDDAR
REBRANDING A YOUNG POST-CABLE NEWS & MEDIA DISRUPTOR
REBRANDING A YOUNG POST-CABLE NEWS & MEDIA DISRUPTOR
Cheddar created a new space for news when they launched the first ever post-cable network. Their live streaming networks deliver news and culture to a young professional audience 20 hours a day. As a business, Cheddar continues to evolve to meet the needs of their audience, clients, and stakeholders; it was time for the brand itself to evolve, too. The new brand identity including a flexible logo system and taglines elevates the Cheddar master brand to where it belongs today, and brings cohesion to the once confusing individual networks.
Cheddar created a new space for news when they launched the first ever post-cable network. Their live streaming networks deliver news and culture to a young professional audience 20 hours a day. As a business, Cheddar continues to evolve to meet the needs of their audience, clients, and stakeholders; it was time for the brand itself to evolve, too. The new brand identity including a flexible logo system and taglines elevates the Cheddar master brand to where it belongs today, and brings cohesion to the once confusing individual networks.
Cheddar created a new space for news when they launched the first ever post-cable network. Their live streaming networks deliver news and culture to a young professional audience 20 hours a day. As a business, Cheddar continues to evolve to meet the needs of their audience, clients, and stakeholders; it was time for the brand itself to evolve, too. The new brand identity including a flexible logo system and taglines elevates the Cheddar master brand to where it belongs today, and brings cohesion to the once confusing individual networks.
branding
TAGLINES
Strategy
Marketing
Role CREATIVE DIRECTOR
Agency BLACKBIRD
Logo-Animation IN HOUSE, CHEDDAR
Brand Mascot Illustration SANJA PLANINIC
Cheddar Business ticker rotating logo
Cheddar wordmark animation
Old Logo
Updated Logo
Updated Logo
Brand Snapshot
CHEDDAR TAGLINES:
CHEDDAR TAGLINES:
“NEVER MILD. EXTRA SHARP.”
“LIVE CULTURE.”
“I'VE HEARD OF IT.”
“NEVER MILD. EXTRA SHARP. LIVE CULTURE. I'VE HEARD OF IT.”
Cheddar tagline animation with brand mascot
Cheddar.com homepage
TV guide icon
WE INFUSED THE NEW BRAND POSITIONING INTO
THE FULL VISUAL IDENTITY SYSTEM AND BRAND COLLATERAL:
WE INFUSED THE NEW BRAND POSITIONING INTO THE FULL VISUAL IDENTITY SYSTEM AND BRAND COLLATERAL:
“IT'S FUN TO BE IN
THE KNOW.”
“IT'S FUN
TO BE
IN THE KNOW.”
Brand Story
Master Sales Deck
RESULTS
RESULTS
RESULTS
RESULTS
$200
MILLION
$200
MILLION
$200
MILLION
$200
MILLION
$200
MILLION
UPON COMPLETION OF THE REBRAND, ALTICE USA
ACQUIRED CHEDDAR FOR $200 MILLION
UPON COMPLETION OF THE REBRAND, ALTICE USA ACQUIRED CHEDDAR FOR $200 MILLION
UPON COMPLETION OF THE REBRAND, ALTICE USA
ACQUIRED CHEDDAR FOR $200 MILLION
UPON COMPLETION OF THE REBRAND, ALTICE USA ACQUIRED CHEDDAR FOR $200 MILLION
“
Cheddar has demonstrated an innovative approach to live news while building an engaged audience, solid followership and a strong brand."
Cheddar has demonstrated an innovative approach to live news while building an engaged audience, solid followership and a strong brand."
Cheddar has demonstrated an innovative approach to live news while building an engaged audience, solid followership and a strong brand."
Cheddar has demonstrated an innovative approach to live news while building an engaged audience, solid followership and a strong brand."
- DEXTER GOEI, CEO OF ALTICE USA
- DEXTER GOEI, CEO OF ALTICE USA
