CHEDDAR

REBRANDING A YOUNG POST-CABLE NEWS & MEDIA DISRUPTOR

REBRANDING A YOUNG POST-CABLE NEWS & MEDIA DISRUPTOR

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Cheddar created a new space for news when they launched the first ever post-cable network. Their live streaming networks deliver news and culture to a young professional audience 20 hours a day. As a business, Cheddar continues to evolve to meet the needs of their audience, clients, and stakeholders; it was time for the brand itself to evolve, too. The new brand identity including a flexible logo system and taglines elevates the Cheddar master brand to where it belongs today, and brings cohesion to the once confusing individual networks.

Cheddar created a new space for news when they launched the first ever post-cable network. Their live streaming networks deliver news and culture to a young professional audience 20 hours a day. As a business, Cheddar continues to evolve to meet the needs of their audience, clients, and stakeholders; it was time for the brand itself to evolve, too. The new brand identity including a flexible logo system and taglines elevates the Cheddar master brand to where it belongs today, and brings cohesion to the once confusing individual networks.


Cheddar created a new space for news when they launched the first ever post-cable network. Their live streaming networks deliver news and culture to a young professional audience 20 hours a day. As a business, Cheddar continues to evolve to meet the needs of their audience, clients, and stakeholders; it was time for the brand itself to evolve, too. The new brand identity including a flexible logo system and taglines elevates the Cheddar master brand to where it belongs today, and brings cohesion to the once confusing individual networks.


branding
TAGLINES
Strategy
Marketing

Role CREATIVE DIRECTOR

Agency BLACKBIRD

Logo-Animation IN HOUSE, CHEDDAR

Brand Mascot Illustration SANJA PLANINIC

Cheddar Business ticker rotating logo
Cheddar wordmark animation
Cheddar-Before
Old Logo
Cheddar-After
Updated Logo
Updated Logo
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Brand Snapshot

CHEDDAR TAGLINES:

CHEDDAR TAGLINES:

“NEVER MILD. EXTRA SHARP.”
“LIVE CULTURE.”
“I'VE HEARD OF IT.”

“NEVER MILD. EXTRA SHARP. LIVE CULTURE. I'VE HEARD OF IT.”

Cheddar tagline animation with brand mascot
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Cheddar.com homepage 
Network-logo-grid
TV guide icon
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WE INFUSED THE NEW BRAND POSITIONING INTO
THE FULL VISUAL IDENTITY SYSTEM AND BRAND COLLATERAL:

WE INFUSED THE NEW BRAND POSITIONING INTO THE FULL VISUAL IDENTITY SYSTEM AND BRAND COLLATERAL:

“IT'S FUN TO BE IN
THE KNOW.”

“IT'S FUN
TO BE
IN THE KNOW.”

Brand Story
Cheddar-Presentation-Grid-1
Master Sales Deck
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Cheddar-Wallpaper

RESULTS

RESULTS

RESULTS

RESULTS

$200
MILLION

$200
MILLION

$200
MILLION

$200
MILLION

$200
MILLION

UPON COMPLETION OF THE REBRAND, ALTICE USA
ACQUIRED CHEDDAR FOR $200 MILLION

UPON COMPLETION OF THE REBRAND, ALTICE USA ACQUIRED CHEDDAR FOR $200 MILLION

UPON COMPLETION OF THE REBRAND, ALTICE USA
ACQUIRED CHEDDAR FOR $200 MILLION

UPON COMPLETION OF THE REBRAND, ALTICE USA ACQUIRED CHEDDAR FOR $200 MILLION

Cheddar has demonstrated an innovative approach to live news while building an engaged audience, solid followership and a strong brand."

Cheddar has demonstrated an innovative approach to live news while building an engaged audience, solid followership and a strong brand."

Cheddar has demonstrated an innovative approach to live news while building an engaged audience, solid followership and a strong brand."

Cheddar has demonstrated an innovative approach to live news while building an engaged audience, solid followership and a strong brand."

- DEXTER GOEI, CEO OF ALTICE USA 

- DEXTER GOEI, CEO OF ALTICE USA 

Cheddar-Altice-Wall-Street-Journal-Phone
More Branding Work

© 2020 GRETCHEN MAYER

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