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SPOTIFY—TODAY'S TOP FANS
SPOTIFY— TODAY'S TOP FANS
BUILDING PERSONALIZED DATA-DRIVEN FAN STORIES
To coincide with a campaign for one of Spotify's top playlists: Today's Top Hits, Known collaborated with Spotify to build out a unique fandom microsite experience: Today's Top Fans. Our team worked with Spotify to identify the key listening metrics fans would be interested to learn for their top artists that could be supported by a private API purpose-built for this execution. We then crafted a user journey narrative from the insights around the listening data. These insights were also translated into social assets driving awareness to the site.
To coincide with a campaign for one of Spotify's top playlists: Today's Top Hits, Known collaborated with Spotify to build out a unique fandom microsite experience: Today's Top Fans. Our team worked with Spotify to identify the key listening metrics fans would be interested to learn for their top artists that could be supported by a private API purpose-built for this execution. We then crafted a user journey narrative from the insights around the listening data. These insights were also translated into social assets driving awareness to the site.
CONCEPTING
USER JOURNEYS
WIREFRAMING
UI / UX DESIGN
DEV COLLAB
SOCIAL ASSETS
CONCEPTING
USER JOURNEYS
WIREFRAMING
UI / UX DESIGN
DEV COLLAB
SOCIAL ASSETS
CONCEPTING
USER JOURNEYS
WIREFRAMING
UI / UX DESIGN
DEV COLLAB
SOCIAL ASSETS
Pre Sign In Landing Page Intro
Pre Sign In Landing Page Intro
Select Artist Journey
Select Artist Journey
Hover Interactivity
Hover Interactivity
Hover Interactivity
Hover Interactivity
USERS SHARED CUSTOM GENERATED CARDS TO SHOW THEIR FANDOM RECEIPTS
USERS SHARED CUSTOM GENERATED CARDS TO SHOW THEIR FANDOM RECEIPTS
“ARE YOU A TOP FAN?
PROVE IT."
“ARE YOU A TOP FAN? PROVE IT."
