SPOTIFY—TODAY'S TOP FANS

SPOTIFY— TODAY'S TOP FANS

BUILDING PERSONALIZED DATA-DRIVEN FAN STORIES

To coincide with a campaign for one of Spotify's top playlists: Today's Top Hits, Known collaborated with Spotify to build out a unique fandom microsite experience: Today's Top Fans. Our team worked with Spotify to identify the key listening metrics fans would be interested to learn for their top artists that could be supported by a private API purpose-built for this execution. We then crafted a user journey narrative from the insights around the listening data. These insights were also translated into social assets driving awareness to the site.

  

To coincide with a campaign for one of Spotify's top playlists: Today's Top Hits, Known collaborated with Spotify to build out a unique fandom microsite experience: Today's Top Fans. Our team worked with Spotify to identify the key listening metrics fans would be interested to learn for their top artists that could be supported by a private API purpose-built for this execution. We then crafted a user journey narrative from the insights around the listening data. These insights were also translated into social assets driving awareness to the site.

  

CONCEPTING
USER JOURNEYS
WIREFRAMING
UI / UX DESIGN
DEV COLLAB
SOCIAL ASSETS

CONCEPTING
USER JOURNEYS
WIREFRAMING
UI / UX DESIGN
DEV COLLAB
SOCIAL ASSETS

CONCEPTING
USER JOURNEYS
WIREFRAMING
UI / UX DESIGN
DEV COLLAB
SOCIAL ASSETS

Role GROUP CREATIVE DIRECTOR, DESIGN

Role CREATIVE DIRECTOR

Agency KNOWN

Pre Sign In Landing Page Intro
Pre Sign In Landing Page Intro
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Select Artist Journey
Select Artist Journey
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Hover Interactivity
Hover Interactivity
Hover Interactivity
Hover Interactivity

USERS SHARED CUSTOM GENERATED CARDS TO SHOW THEIR FANDOM RECEIPTS

USERS SHARED CUSTOM GENERATED CARDS TO SHOW THEIR FANDOM RECEIPTS

“ARE YOU A TOP FAN?
PROVE IT."

“ARE YOU A TOP FAN? PROVE IT."

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More Marketing Work

© 2020 GRETCHEN MAYER

INSTAGRAM          LINKEDIN         PINTEREST         SPOTIFY

INSTAGRAM          LINKEDIN         PINTEREST         SPOTIFY

INSTAGRAM          LINKEDIN           PINTEREST          SPOTIFY