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TCM PRESENTS: FOLLOW THE THREAD
TCM PRESENTS: FOLLOW THE THREAD
TCM PRESENTS: FOLLOW THE THREAD
DEVELOPING A PROMO CAMPAIGN FOR TCM'S FILM & FASHION DOCUSERIES
The team at Turner Classic Movies came to us to develop and execute a custom logo, graphics package, and promo spots for TCM’s new signature series: "Follow The Thread," created in collaboration with The Metropolitan Museum of Art. The series is hosted by Alicia Malone in conversation with film and fashion guests such as Zac Posen, Tim Gunn, Jeremy Scott, Bob Mackie, B Michael, and Sandy Powell. This successful campaign was designed to target TCM’s core linear audience as well as create awareness and excitement for the wider HBO Max streaming demographic. I wrote the campaign tagline that encapsulates it best, "Lights. Camera. Fashion."
The team at Turner Classic Movies came to us to develop and execute a custom logo, graphics package, and promo spots for TCM’s new signature series: "Follow The Thread," created in collaboration with The Metropolitan Museum of Art. The series is hosted by Alicia Malone in conversation with film and fashion guests such as Zac Posen, Tim Gunn, Jeremy Scott, Bob Mackie, B Michael, and Sandy Powell. This successful campaign was designed to target TCM’s core linear audience as well as create awareness and excitement for the wider HBO Max streaming demographic. I wrote the campaign tagline that encapsulates it best, "Lights. Camera. Fashion."
The team at Turner Classic Movies came to us to develop and execute a custom logo, graphics package, and promo spots for TCM’s new signature series: "Follow The Thread," created in collaboration with The Metropolitan Museum of Art. The series is hosted by Alicia Malone in conversation with film and fashion guests such as Zac Posen, Tim Gunn, Jeremy Scott, Bob Mackie, B Michael, and Sandy Powell. This successful campaign was designed to target TCM’s core linear audience as well as create awareness and excitement for the wider HBO Max streaming demographic. I wrote the campaign tagline that encapsulates it best, "Lights. Camera. Fashion."
CONCEPT development
CREATIVE DIRECTION
DESIGN TERRITORies
ON-SET OVERSIGHT
GRAPHICS PACKAGE
TAGLINE
CONCEPT DEVELOPMENT
CREATIVE DIRECTION
DESIGN TERRITORIES
ON-SET OVERSIGHT
GRAPHICS PACKAGE
TAGLINE
Role CREATIVE DIRECTOR
Role CREATIVE DIRECTOR
Agency KNOWN
Award CLIO BRONZE WINNER 2022, TV DOCU SERIES PROMO
Follow the Thread – Official Trailer
Follow the Thread – Official Trailer
HBO Max Hub Visuals & Skins
Follow the Thread – Teaser Trailer
Follow the Thread – Teaser Trailer
CAMPAIGN TAGLINE:
CAMPAIGN TAGLINE:
“LIGHTS. CAMERA. FASHION.”
“LIGHTS. CAMERA. FASHION."
Graphics Toolkit
Graphics Toolkit
