TCM PRESENTS: FOLLOW THE THREAD

TCM PRESENTS: FOLLOW THE THREAD

TCM PRESENTS: FOLLOW THE THREAD

DEVELOPING A PROMO CAMPAIGN FOR TCM'S FILM & FASHION DOCUSERIES

The team at Turner Classic Movies came to us to develop and execute a custom logo, graphics package, and promo spots for TCM’s new signature series: "Follow The Thread," created in collaboration with The Metropolitan Museum of Art. The series is hosted by Alicia Malone in conversation with film and fashion guests such as Zac Posen, Tim Gunn, Jeremy Scott, Bob Mackie, B Michael, and Sandy Powell. This successful campaign was designed to target TCM’s core linear audience as well as create awareness and excitement for the wider HBO Max streaming demographic. I wrote the campaign tagline that encapsulates it best, "Lights. Camera. Fashion."

  

The team at Turner Classic Movies came to us to develop and execute a custom logo, graphics package, and promo spots for TCM’s new signature series: "Follow The Thread," created in collaboration with The Metropolitan Museum of Art. The series is hosted by Alicia Malone in conversation with film and fashion guests such as Zac Posen, Tim Gunn, Jeremy Scott, Bob Mackie, B Michael, and Sandy Powell. This successful campaign was designed to target TCM’s core linear audience as well as create awareness and excitement for the wider HBO Max streaming demographic. I wrote the campaign tagline that encapsulates it best, "Lights. Camera. Fashion."

  

The team at Turner Classic Movies came to us to develop and execute a custom logo, graphics package, and promo spots for TCM’s new signature series: "Follow The Thread," created in collaboration with The Metropolitan Museum of Art. The series is hosted by Alicia Malone in conversation with film and fashion guests such as Zac Posen, Tim Gunn, Jeremy Scott, Bob Mackie, B Michael, and Sandy Powell. This successful campaign was designed to target TCM’s core linear audience as well as create awareness and excitement for the wider HBO Max streaming demographic. I wrote the campaign tagline that encapsulates it best, "Lights. Camera. Fashion."

  

CONCEPT development
CREATIVE DIRECTION
DESIGN TERRITORies
ON-SET OVERSIGHT
GRAPHICS PACKAGE
TAGLINE

CONCEPT DEVELOPMENT 
CREATIVE DIRECTION
DESIGN TERRITORIES
ON-SET OVERSIGHT
GRAPHICS PACKAGE
TAGLINE

Role CREATIVE DIRECTOR

Role CREATIVE DIRECTOR

Agency KNOWN

Client TURNER CLASSIC MOVIES / WARNER MEDIA

Award CLIO BRONZE WINNER 2022, TV DOCU SERIES PROMO

Follow the Thread – Official Trailer
Follow the Thread – Official Trailer
HBO Max Hub Visuals & Skins
Follow the Thread – Teaser Trailer
Follow the Thread –  Teaser Trailer

CAMPAIGN TAGLINE:

CAMPAIGN TAGLINE:

“LIGHTS. CAMERA. FASHION.”

“LIGHTS. CAMERA. FASHION."

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Graphics Toolkit
Graphics Toolkit
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On-Set BTS
On-Set BTS
More Marketing Work

© 2024 GRETCHEN MAYER

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