BITSIGHT

BITSIGHT

REBRANDING A SECURITY RATINGS PLATFORM EMPOWERING RISK LEADERS TO WIN

Bitsight is a platform that rates companies' security effectiveness by processing 200+ billion events daily. Bitsight transforms caution into vision, risk into reward–pointing out actionable insights amongst complex data with absolute precision. Bitsight came to Prophet to develop an entirely new visual identity system empowering their key audience of risk leaders to win. Our design system brings precision to life in the custom wordmark and angle graphics; and bestows confidence in our clean, reductive layouts that help risk leaders find the facts that matter. Our color base of neutral grays represent trust with vibrant oranges representing the vitality and energy Bitsight brings to our clients’ businesses. 

Bitsight is a platform that rates companies' security effectiveness by processing 200+ billion events daily. Bitsight transforms caution into vision, risk into reward–pointing out actionable insights amongst complex data with absolute precision. Bitsight came to Prophet to develop an entirely new visual identity system empowering their key audience of risk leaders to win. Our design system brings precision to life in the custom wordmark and angle graphics; and bestows confidence in our clean, reductive layouts that help risk leaders find the facts that matter. Our color base of neutral grays represent trust with vibrant oranges representing the vitality and energy Bitsight brings to our clients’ businesses.  


VISUAL IDENTITY
WEBSITE
MANIFESTO VIDEO

VISUAL IDENTITY
WEBSITE
MANIFESTO VIDEO

VISUAL IDENTITY
WEBSITE
MANIFESTO VIDEO

Role CREATIVE DIRECTOR

Role CREATIVE DIRECTOR

Agency PROPHET

Award TRANSFORM AWARDS, BRONZE, BEST BRAND EVOLUTION (BUSINESS) 2023

Bitsight-Logo
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BRAND IDENTITY CONCEPT

BRAND IDENTITY CONCEPT

“EMPOWERED TO WIN”

“EMPOWERED TO WIN”

“EMPOWERED TO WIN"

Process
Full Case Study Reel
More Identity Work

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